Discover effective strategies to captivate your audience using Instagram Highlights. Enhance your brand's presence and connect with customers through creative storytelling and engaging content.
7 Ways to Engage Customers Using Instagram Highlights
Customers crave engagement, and Instagram Highlights provide an excellent tool to keep your audience captivated and interested in your brand's profile. By strategically using Instagram Highlights, you can showcase your products, share stories, and provide valuable content that keeps your customers coming back for more. One of the best ways to engage your customers is by creating visually appealing and informative Highlights that promote your products or services.
In this blog, you will get a better understanding of what Instagram highlights are, how to create Instagram highlights, and 7 ways to create effective/conversion friendly Instagram highlights.
What are Instagram Highlights?
Instagram Highlights are a feature on Instagram that allows you to group and showcase your Stories permanently on your profile.
By default, Stories disappear after 24 hours. Highlights let you save and categorize these Stories into different segments visible to your followers indefinitely.
Key Features of Instagram Highlights
Permanent Display: Unlike regular Stories, Highlights remain on your profile until you decide to remove them.
Customizable Covers: You can choose specific cover photos for each Highlight, making it easier for your audience to identify the content at a glance.
Categorization: Organize your Stories into different categories, such as products, events, or customer testimonials.
Creating Highlights involves a few simple steps. First, ensure the "Save to Archive" option is enabled in your Story settings. Then, from your profile, tap the "+" sign found below your bio to start a new Highlight.
Example Uses of Instagram Highlights
Showcase Collections: Group Stories showcasing different product collections or services.
Event Recaps: Store Stories from past events like launches, webinars, or trade shows.
Customer Testimonials: Highlight Stories featuring customer reviews and testimonials to build credibility.
Instagram Highlights can transform how your followers engage with your content. By strategically using this feature, you can reinforce your brand message and keep your most valuable content easily accessible.
How to Create and Add Instagram Highlights
Creating Instagram Highlights involves accessing settings, ensuring stories are saved, and selecting content to showcase. Follow these steps to engage your audience more effectively:
Navigate to the Settings of Your Instagram Account
Start by opening your Instagram profile. Look for the three horizontal lines at the top right corner to access the menu. Tap on it, and then choose “Settings” from the list. This area is also where you can access your Stories Archive.
Click on the “Story” Button
In the settings menu, find and click on the “Story” button. This button is the gateway to managing how your Stories are saved and shared.
Enable the “Save to Archive” Button
Ensure the “Save to Archive” option is turned on. This feature automatically saves your Stories to an archive after the 24-hour visibility period ends.
Create an Instagram Highlight
Go to your profile and tap on the “+” icon below your bio, labeled as “Story Highlights”. Select the Stories you want to add to this Highlight and tap on “Next”.
Add Cover and Title
Once you have selected the Stories for your Highlight, add a cover and title. Tap on “Edit Cover” to choose an eye-catching image, and give your Highlight a descriptive title.
7 Ways to Use Instagram Highlights to Grow Your Business
Engage your followers and expand your reach by utilizing Instagram Highlights in innovative ways. Leverage this feature to showcase products, promote events, share updates, and create interactions with your audience.
Showcase Your Products
Highlight your products by creating Highlights that focus on different categories or new arrivals. Use high-quality images and videos to captivate viewers and regularly update these Highlights.
Promote Events & Deals
Use Highlights to promote upcoming events and special deals. Design Highlights for sales, webinars, or product launches and utilize countdown stickers and reminder features.
Show Updates on What You’ve Been Up To
Keep followers informed about your business activities by sharing behind-the-scenes content, updates, and milestones.
Interact with Followers Using Interactive Polls
Save engagement tools like polls and quizzes in your Stories to Highlights for ongoing interaction. Ask for feedback on new products or preferences.
Answer Follower Questions
Create a Q&A Highlight where you answer common questions about your products or services. Encourage your followers to submit questions and update the Q&A Highlight regularly.
Showcase Your Customer Testimonials
Use Highlights to share customer reviews and testimonials. Include screenshots and video testimonials to boost credibility.
Start a Series
Create a series of content around a specific theme to keep your audience interested. This could be anything from a weekly tutorial to a featured product of the month.
By utilizing these strategies, you can effectively engage your followers and grow your business using Instagram Highlights.
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