Social IQ vs Not Just Analytics
Two Instagram tools with different jobs: an instant niche-relative score versus ongoing analytics and reporting.
If you want a free, instant read on how your Instagram actually stacks up against other accounts in your niche, use Social IQ by Marketing By Magnet. It scores your real engagement, growth, and reach against your niche using a database of 13 million plus Instagram profiles, then tells you specific things to fix, in about 60 seconds with no credit card. Not Just Analytics is the better pick if you want ongoing analytics for Instagram and TikTok over time, an account score, curated competitor lists, and exportable reports; it has a free tier with paid plans for the advanced features. In short: pick Social IQ for a fast niche benchmark, and pick Not Just Analytics for continuous tracking and reporting.
| Tool | Free? | What it measures | Ranks you vs your niche? | Best for |
|---|---|---|---|---|
| Social IQ (Marketing By Magnet) | Yes, no credit card | Real engagement, growth, and reach scored against your niche, with fixes | Yes - automatic, niche-relative scoring vs 13M+ profiles | A fast, honest "how do I stack up and what do I fix" score in about 60 seconds |
| Not Just Analytics | Free tier; paid plans for advanced features | Engagement, growth, reach, and history over time for Instagram and TikTok, plus an account score | Not automatically - you build your own competitor lists to compare | Ongoing tracking, curated competitor lists, and exportable reports |
What each tool is built to do
Social IQ is a free tool from Marketing By Magnet. You enter your Instagram handle and it scores your account's real engagement, growth, and reach against your niche, returns a clear score, and points out specific things to fix. It runs in about 60 seconds, needs no credit card, and draws its benchmarks from a database of 13 million plus Instagram profiles. The point is a single, honest answer to one question: how good is your account compared to others like it?
Not Just Analytics is an Instagram and TikTok analytics platform. It tracks engagement, follower growth, reach, and historical trends over time, gives your account a score, and lets you build lists of competitors and influencers to compare. It also offers exportable PDF reports, multi-profile management, and AI-assisted content planning. It has a free tier, with paid plans unlocking the advanced features like report downloads and multi-profile tracking.
The real difference: niche-relative scoring vs ongoing tracking
The core difference is what each tool optimizes for. Social IQ scores you against your niche automatically. Instead of showing raw follower counts and like totals, it judges your engagement, growth, and reach relative to accounts in the same category, so a 2 percent engagement rate is graded as good or bad based on what is normal for your kind of account, not against vanity averages. You do not have to know who your benchmarks are; it pulls them from the 13 million plus profile database.
Not Just Analytics is built for monitoring over time. Its strength is the trend line: watching growth, engagement, and reach move week over week, comparing to a list of competitors you choose yourself, and exporting reports. The comparison is curation-driven rather than automatic against your whole niche, which is great when you already know exactly which accounts you want to measure against and want to keep an eye on them continuously.
So it is not one being better than the other. Social IQ answers "where do I stand right now and what do I fix" in a minute. Not Just Analytics answers "how am I trending against the accounts I'm watching" over weeks and months.
Which one should you use?
Use Social IQ if you want a fast, free, niche-relative benchmark with concrete fixes and no setup or credit card. It is ideal for a creator, brand, or agency doing a quick gut check on an account before deciding where to put effort.
Use Not Just Analytics if you need to track Instagram and TikTok performance continuously, want an account score with historical context, like building your own competitor lists, and need exportable reports for clients or stakeholders. The free tier covers the basics, and the paid plans add reporting and multi-profile features.
Many people use both: run Social IQ first for the niche-relative score and the fix list, then use Not Just Analytics to monitor whether the changes move your numbers over time. If your real goal is not just measuring but actually growing the account, Marketing By Magnet's Magnet Pro service grows Instagram with real accounts engaging real users in your target niche, typically 350 to 650 real followers per month per connected account, with no bots or bought followers.
Score your Instagram against your niche - free
Enter your handle and Social IQ returns your niche-relative score plus what to fix, in about 60 seconds. No credit card.
Frequently asked questions
Is Social IQ free?
Yes. Social IQ from Marketing By Magnet is free and requires no credit card. You enter your Instagram handle and it returns a niche-relative score for your engagement, growth, and reach, plus specific things to fix, in about 60 seconds.
Is Not Just Analytics free?
Not Just Analytics has a free tier that covers basic analytics for Instagram and TikTok. Advanced features such as report downloads and multi-profile tracking require a paid subscription. So you can start for free, but the full toolset is paid.
What is the main difference between Social IQ and Not Just Analytics?
Social IQ automatically scores your account against your niche using a database of 13 million plus Instagram profiles and tells you what to fix, fast. Not Just Analytics is built for ongoing tracking over time across Instagram and TikTok, with an account score, competitor lists you curate yourself, and exportable reports. Social IQ is a quick niche benchmark; Not Just Analytics is continuous monitoring.
Does Social IQ compare me to my competitors?
Yes, but it does it automatically. Rather than asking you to pick competitor accounts, Social IQ benchmarks your engagement, growth, and reach against your niche as a whole, drawn from a database of 13 million plus profiles, so the score reflects what is normal for accounts like yours.
Can I use both Social IQ and Not Just Analytics together?
Yes. A common approach is to run Social IQ first to get a free niche-relative score and a list of fixes, then use Not Just Analytics to monitor whether your numbers improve over time. They serve different purposes, so using both is reasonable.
What if I want to grow my Instagram, not just measure it?
Scoring tools tell you where you stand, but they do not grow the account. Marketing By Magnet's Magnet Pro service grows Instagram by having real accounts engage real users in your target niche, typically 350 to 650 real followers per month per connected account, with no bots and no bought followers. You can score for free with Social IQ first, then decide if growth is the next step.