The challenge
Bespoke tailoring is a DM business — but only if your DMs are full.
The Tailored Gent had the craft dialed in. What they didn't have: a reliable source of qualified prospects sliding into their DMs every week. The existing follower base was loyal but too small to drive the booking volume they wanted.
Paid ads don't perform well for bespoke menswear — the decision is too considered, the target too narrow. They needed organic reach into a specific audience.
What we did
Targeting set to the menswear / luxury / custom-clothing intersection.
1
Narrowed the targeting to menswear enthusiasts.
Magnet Pro was pointed at menswear influencers, style accounts, and men 25-55 in the income brackets that afford custom clothing. Quality over quantity.
2
Welcome DM scripted around booking intent.
Every new follower got a welcome DM that didn't sell — it opened a conversation. "Thanks for the follow. Any style questions we can help with?" Half the booking pipeline now starts here.
3
Targeting adjustments aligned to their post rhythm.
Their Instagram is heavy on craftsmanship shots and fit photos. We aligned target accounts so followers coming in matched the visual language of their feed.
The results
5,458 new targeted followers. Booking volume up meaningfully.
Aug 2023
~8,470
→
Current
13,928
The new followers weren't passive scrollers — many DM'd within their first week of following, asking about appointments and pricing. The result: a measurable lift in bookings, attributable directly to Instagram as an acquisition channel.
For a business where each customer is worth hundreds to thousands of dollars, a few new bookings a month from Magnet Pro pays for the platform many times over.