PISCES vs Durable: Which Should Build Your Website in 2026?
One is an AI that builds the whole site for you. The other is a 30 second site generator with no store and no exit door.
Short version: Durable is the fastest of the pure AI site generators, spinning up a small-business site in about 30 seconds with a CRM and invoicing bolted on. With Durable, the AI drafts a generic site fast, then you hit the walls: no cart, no custom code, and no export if you ever want to leave. PISCES flips that: you paste your current site's URL (or describe your business) and the AI builds the entire site in about 90 seconds, then you edit it by typing plain English. It hosts your site, handles blog, e-commerce with Stripe checkout and booking, and on Pro you can export the whole thing as a Next.js project you own. Try the free preview first and compare the result with your Durable plan before spending anything.
| Feature | PISCES | Durable |
|---|---|---|
| Starting price | Free preview; paid from $99/mo | Free plan; Launch $25/mo, Grow $49/mo |
| Who does the work | The AI builds the whole site; you approve and edit in plain English | AI drafts a site in about 30 seconds; you customize within its limits |
| Time to a finished site | About 90 seconds to a full preview | About 30 seconds to a generic draft |
| Blog / CMS | Yes (Pro) | AI blog posts on Grow plan |
| E-commerce | Yes, Stripe checkout (Pro) | No real store (no cart) |
| Booking / scheduling | Yes, built in | Yes, built in |
| AI edits in plain English | Yes, core feature | Yes, generation plus limited AI edits |
| Own your code (export) | Yes, full Next.js project zip on Pro | None: cancel and the site is gone |
| Best for | Business owners who want the site done for them, with code they own | Solo service businesses that want a fast brochure site with invoicing |
What Durable gets right
This is an honest comparison, so credit where due. Durable earned its reputation honestly: it is genuinely the fastest zero-to-live experience in the category and the small-business bundle (CRM, invoicing, booking, AI blog posts) is a real convenience for a one-person service business.
- Speed: about 30 seconds from prompt to a live-able draft, still the fastest in class
- Business bundle: CRM, invoicing, booking and AI review responses included
- Free plan: real free tier on a durable.site subdomain, no card required
Where PISCES wins
The core difference is labor. Durable sells you an editor; PISCES sells you a finished website. You do not arrange sections, hunt templates or learn an interface. The AI does the design, the copywriting and the structure, and you steer it in plain English.
- Speed: a complete, styled, written site in about 90 seconds from your URL or a prompt, not days of dragging blocks.
- The rebuild demo: paste your current Durable site's URL into the free preview and see the AI's version side by side before you decide anything.
- Real business features: blog and CMS, e-commerce with Stripe checkout, booking, lead forms. One platform, no plugin hunting.
- No lock-in: Pro exports your entire site as a Next.js project zip. Durable has no code export at all: cancel and the site is gone.
- A team behind it: PISCES is built by Marketing By Magnet, an agency that runs growth for real businesses, so the sites are built to convert, not just to look pretty.
Where Durable still makes sense
Pick Durable if you want a $25/mo all-in-one for a simple service business and you are comfortable never owning the site itself. For a brochure site plus invoicing, it does the job.
Common complaints from Durable users
- No e-commerce: there is no cart or store, only payment links
- No custom code: no HTML, CSS or JavaScript injection on any plan
- No export: your site cannot leave Durable, ever
- Generic output: templates converge on the same look reviewers keep flagging
Pricing reality: As of July 2026 Durable runs $25/mo (Launch) and $49/mo (Grow), about $22 and $41 on annual billing, with a free plan on a durable.site subdomain. The catch is structural, not sticker: no custom HTML or CSS anywhere, no real e-commerce, and no export.
See your site rebuilt by AI, free
Paste your current website's URL and PISCES rebuilds it, 10x better, in about 90 seconds. Keep it only if you love it.
Get my free rebuild →Frequently asked questions
Is Durable good for e-commerce?
No. Durable has no cart or product store; it handles simple payment collection at best. If you sell products online you will outgrow it immediately. PISCES includes real e-commerce with Stripe checkout on Pro.
Can you export a website from Durable?
No. Durable has no code export on any plan. If you cancel, the site is gone. That is the single most important thing to know before building there.
Can I move my site from Durable to PISCES?
Yes, and you do not have to export anything. PISCES rebuilds directly from your live URL: paste your current Durable site's address into the free preview at marketingbymagnet.com/design and the AI rebuilds the whole site in about 90 seconds. You review it, edit it in plain English, and connect your domain when you are ready.
Is PISCES really free to try?
Yes. The free preview rebuilds your site (or builds one from scratch) with no credit card. You only pay if you keep it: Starter is $99/mo for a 5 page site with a custom domain, Pro is $399/mo with blog, CMS, lead forms with Stripe checkout and full code export.
Am I locked into PISCES the way I would be with a site builder?
No. On Pro and up you can download your entire site as a Next.js project zip and host it anywhere. Most website builders, including Durable, never let you take working code with you. PISCES treats your site as code you own.