How Much Do Web Designers Charge?
Freelancers: $50 to $150/hr or $1,500 to $5,000 per site.
2026 rates, plainly: freelance web designers charge $50 to $150 per hour, or $1,500 to $5,000 for a typical small-business site. Agencies charge $3,000 to $15,000 and up, with $5,000 being a very normal invoice for a 5-to-10-page site. Ongoing changes bill hourly forever. What changed: AI builders now produce the first 90 percent of that deliverable in about 90 seconds for $29 to $99/mo, which is why smart designers now sell strategy and growth on top of AI builds instead of billing for pixel-pushing.
What the invoice actually pays for
A $5,000 site is roughly: discovery and project management (a third), design and revisions (a third), copywriting, build and launch (the rest). AI compresses the last two-thirds to near zero. The first third, knowing what your business should SAY and how to get customers, is still worth paying humans for. That is the honest split: let AI do the labor, spend money on marketing brains.
What it costs
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 AI build + publish a one-pager on a free address (with badge) |
| Launch | $29/mo | 3 pages, your own domain, 25 AI edits a month, no badge |
| Pro | $99/mo | 25 pages, blog, Stripe store, booking, full Next.js code export |
Full details on the pricing page.
See your site rebuilt by AI, free
Paste your current website's URL and PISCES rebuilds it, 10x better, in about 90 seconds. Keep it only if you love it.
Get my free rebuild →Frequently asked questions
Is a $500 website designer legit?
At $500 you are buying a template install with your logo dropped in, the exact output an AI builder now does free in 90 seconds. If the budget is under $1,500, the AI route gets you strictly more.
Why is there no standard price for web design?
Because you are buying hours, and scope is elastic: revisions, pages, features and meetings all stretch it. Fixed-price AI plans ($29 or $99/mo with PISCES) exist precisely because the labor became software.
What is PISCES?
PISCES is the AI website builder from Marketing By Magnet: paste your current site's URL (or answer a few questions) and the AI builds your entire site in about 90 seconds. Free to build and publish a one-pager; $29/mo for your own domain; $99/mo for blog, store, booking and full code export.