Website Cost Calculator
Interactive-grade honesty without the form: price the DIY, freelancer, agency and AI routes for your exact situation with the 2026 numbers..
Skip the "get a quote" games. Price it yourself with the 2026 numbers: take your page count, whether you sell or book online, and who does the labor, then read the table below. Spoiler: for a typical 3-to-10-page local business site, the AI route lands at $348 to $1,188 per YEAR all-in, the freelancer route at $2,000 to $5,000 up front plus change fees, and the agency route at $5,000 to $15,000 plus a maintenance retainer.
Price your site
| Your situation | DIY builder | Freelancer | Agency | PISCES (AI) |
|---|---|---|---|---|
| One-pager, just need to exist | $192/yr + ~15 hrs | $500 to $1,500 | (too small) | $0 |
| 3 to 5 pages, local service business | $276 to $552/yr + 30 hrs | $1,500 to $3,500 | $3,000 to $7,000 | $348/yr |
| Full business: blog + store or booking | $552+/yr + apps + 50 hrs | $3,000 to $6,000 | $7,000 to $15,000 | $1,188/yr |
| Ongoing changes | Your evenings, forever | $75 to $150/hr | Retainer $500+/mo | Included (AI edits) |
Add your own labor at whatever your hour is worth; that column is where DIY quietly becomes the most expensive option on the board.
What it costs
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 AI build + publish a one-pager on a free address (with badge) |
| Launch | $29/mo | 3 pages, your own domain, 25 AI edits a month, no badge |
| Pro | $99/mo | 25 pages, blog, Stripe store, booking, full Next.js code export |
Full details on the pricing page.
See your site rebuilt by AI, free
Paste your current website's URL and PISCES rebuilds it, 10x better, in about 90 seconds. Keep it only if you love it.
Get my free rebuild →Frequently asked questions
What does a 5-page small business website cost in 2026?
DIY: about $300 to $550/yr in subscriptions plus roughly 30 hours of your time. Freelancer: $1,500 to $3,500. Agency: $3,000 to $7,000. AI-built with PISCES: $29/mo Launch covers 3 pages, $99/mo Pro covers up to 25, labor included.
Are there hidden costs with AI website builders?
With PISCES: your domain (about $12 to $20/yr at any registrar) and optionally the $20 brand pack. No transaction-fee surprises on your own Stripe, no app store, no renewal jumps. The hidden costs live elsewhere in the industry: teaser renewals, per-app fees and paid templates.
What is PISCES?
PISCES is the AI website builder from Marketing By Magnet: paste your current site's URL (or answer a few questions) and the AI builds your entire site in about 90 seconds. Free to build and publish a one-pager; $29/mo for your own domain; $99/mo for blog, store, booking and full code export.