What Is a Landing Page, and Does Your Business Need One?
A landing page is one page with one job.
A landing page is a standalone page with exactly one job: turn a specific visitor into a specific action. Your website is the storefront: it serves everyone, answers everything. A landing page is the salesperson working one offer: one audience (say, clicks from a Google ad for "emergency roof repair"), one message, one button. You need one when you run ads (sending ad clicks to your homepage is how budgets die), launch offers, or want to test a message. The anatomy that converts: headline matching the ad's promise, proof, the offer, one action, and nothing else, no nav, no distractions.
Landing page vs homepage, concretely
| Homepage | Landing page | |
|---|---|---|
| Audience | Everyone | One campaign's clicks |
| Goal | Orient and route | One conversion |
| Navigation | Full menu | Minimal to none |
| Message | The whole business | The one offer, mirrored from the ad |
Rule of thumb: every distinct ad campaign deserves its own landing page. When we ran the numbers on our own campaigns, matching message to page beat sending traffic to a generic page every single time.
What it costs
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 AI build + publish a one-pager on a free address (with badge) |
| Launch | $29/mo | 3 pages, your own domain, 25 AI edits a month, no badge |
| Pro | $99/mo | 25 pages, blog, Stripe store, booking, full Next.js code export |
Full details on the pricing page.
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Paste your current website's URL and PISCES rebuilds it, 10x better, in about 90 seconds. Keep it only if you love it.
Get my free rebuild →Frequently asked questions
How much does a landing page cost?
Agencies charge $500 to $3,000 per landing page. Landing page SaaS (Unbounce, Leadpages) runs $75 to $200/mo. Or: describe the offer to PISCES and the AI builds the page in about 90 seconds, included in normal plans, which changes the economics of testing more than one idea.
Do landing pages help SEO?
Their day job is converting paid and campaign traffic, not ranking. But well-built ones targeting specific searches can rank too; just never noindex a page that answers a real query.
What is PISCES?
PISCES is the AI website builder from Marketing By Magnet: paste your current site's URL (or answer a few questions) and the AI builds your entire site in about 90 seconds. Free to build and publish a one-pager; $29/mo for your own domain; $99/mo for blog, store, booking and full code export.